So, media “pirates” are actually the biggest legal buyers.
My thought is that it boils down to PASSION.
The true fan or consumer of this media (text, video AND audio) will do whatever it takes to get their hands on the latest and greatest track or film. They will hunt it down like a marine after Osama. And this is because, unlike the Regular Joe who may buy a CD or DVD every now and again – because he/she thinks it’s hip – the true connoisseur actually finds joy in the listening/viewing experience. It is more than just keeping up with the Jones’. They are
And it is these individuals that the music and film industries should be targeting – not with their sniper rifles – but with their marketing & distribution strategies. They are the biggest promoters of your products/merchandise/property/goodies that you perpetually persecute.
This in no way condones piracy, but those numbers (featured in the link below) speak volumes about the so called pirate trade. It seems the one thing that the modern generation don’t have is borders. They don’t understand territorial rights when the friend they grew up with is sitting in Perth and they are in Hong Kong. Why can’t they consume the same digital content? They don’t understand release dates by country when they learned how to upload a video to YouTube as soon as they laid eyes on the camera aimed at their newborn faces. Everyone can see everything at the same time. Hollywood has proved this with WORLDWIDE RELEASE DATES. Or do they just use this as a marketing gimmick?
This is freedom to consume. If you make a product you make it to be consumed, so why would you restrict by who and when it can be consumed? If a song is banned in a country, it is up to that country to enforce its laws. If something is age-restricted, it is up to responsible parents to monitor what their children are consuming. All Media sits within freedom of speech/expression. A human rights issue. And if you want to exert that right, then others have the right to listen/read/watch – or not. If you don’t want it consumed then don’t make it. Don’t write it. Don’t sing it. Don’t film it.
Surely someone needs to stand up out of the box they’ve been forcing themselves to think inside. Get creative. Their dollars are waiting to be spent – legally.